The social nets Kaleidoscope in the corner

National
The social nets
Kaleidoscope in the corner
By: Carlos Damián June 1, 2012
The Facebook is a social phenomenon in internet
México. - The monster of the social nets, Facebook, it was originally created by a social necessity for such people as: Marck Zuckerberg, Eduardo Saverin, Chris Hughes, and Dustin Moskovitz. At the beginning it was a place where they shared their frivolous likes and also like a place where the students of the
Harvard University shared their likes was thrown, pictures, opinions and information, it is at the moment the biggest social net in the world with 10 million users every month according to statistical data that the expert revealed in social nets Jeff Bullas. We can see it from another point of view. One of each 133 inhabitants of the planet has an account of Facebook. This phenomenon of the social net is a total success.

Although it has some critics of the users due to their politicians of privacy, translated in another way. As for their use terms in the data and image, when the users are take sick leave, also for the implementation of “the biography” from March, 2012. In this context we should recognize that we are social and political beings, since we are small, until we arrive to adults, or, in all the stages of the man's evolution, and in these human social relationships we find invention, curiosity, and refinement of many practices. Through which it is possible to receive any quantity of social, cultural, and politics information.

Facebook
How we are a generation that grew as the press, the birth of television evolved of white and black to color, and the radio was a system of very important communication with which we had a special complicity. Where we listened the political gossips, the entertainment either by means of Kaliman, of the ‘Chucho el roto’, of Tarzan and of ‘Lagrimas risas y amor’. Who is not identified with the superheroes? And that now they are revived in the big movies of Hollywood in third dimension. At the school when leaving to the recess or when leaving when the classes finished we joined in the square that was in front of the school and we ran for the walkways without stepping the narrower garden. When being gathered the friends we were the jokes, the fantasies of my friends, and we had that paper window and it tints where we captured illusions, and life’s experience.

Anything remains, in the one that everything changes these social relationships they were evolving, those romantic and nostalgic letters of love ended. We became important, indispensable, but the histories of our lives became famous, when sharing them by means of internet in our e-mail and when entering in chat’s room. But with these social weapons we become slaves and masters of the universe. Today we don’t leave any for an instant the cellular telephone, we take pictures and we send e-mail in facebook. Facebook is the net social number one with a reach of the population 79.3% that consents to Web, below its Windows Live Profile meets with 31.9%, after Twitter with 13.6%, My space with 9% and at the end of the lists you find Sonico with 7.8%.

Coordinator of digital strategy
Alejandra Lagunes has three cellulars; she is connected to Twitter and Facebook day and night, although she doesn't chat for twitter. She is the coordinator of digital strategy and of social nets of political campaign of Enrique Peña Nieto (EPN). One of the most complicated episodes has just lived in Twitter: 850 thousand mentions the day of protests in the Iberoamericana University, but she is shown calm. She argues that it was not a crisis and it considers an advantage that the PRI is very present in Internet; now “there are many followers of EPN” contrary to December. For her the manifestations arisen in the nets could not be controlled and they are a sample of the power that she has that tool to be organized or to be coordinated. As well as the followers of EPN are organized in the national environment the youths of the ‘Ibero’ one they made act of presence and the only thing that we can make it is to listen to them. (#yosoy132mx).

On the other hand she defines the episode of the International Fair of the Book. When EPN made a mistake when mentioning books that marked its life - how a crisis that advanced times of the campaign of the PRI. It was a " madness " of which took out profit to be organized, in front of sympathetic of the left-side that have a lot of time in Twitter. To EPN they award him more false accountants, bots, trolls (attackers in twitter) and practically of cyber-carrying. She responds that all the campaigns suffer the "sowing time" of bots of unknown origin or maybe of those who seek to help them. And it asks not to confuse transporting with organization.

We don't know if the opponents are sowing bots. Perhaps she is a person that thinks that it is helping. We don't win anything with using bots, although it would be great it to say that we are leader in all the social nets in the absolute number in followers' numbers and in people that put a ‘I like’. But it cares more how many share the contents, they register in the place or they come the videos. In this cyber-carrying, the followers of PRI offers an IPod in Facebook in exchange for back, the followers of PAN offers points, as they makes it Barack Obama with the dinners. It is not bad thing to motivate the participation. The cybernauts has offices in the CNOP, CTM it is suspected that the governors have operation centers in the Web, the whole country was coordinated in December, as a corporate of unions and governments of the PRI, and neither have we affirmed that they have operation centers with followers, the governors, deputies and senators. (La Jornada, politica, p. 6, 25 de Mayo, 2012)